Illustrator (any version) is our preferred format. We can also work with InDesign, Photoshop, PDF (if done as press-ready quality). If necessary, we can also work with legacy Quark files. Files done in other formats (Word, PowerPoint, Freehand, &c.) must be exported as EPS, and will incur additional charges.
- Put all instructions, color callouts, dimensions on a separate layer
- Include dielines or crop marks for each label and put them on their own layer
- If your job includes embossing or foil, please put each of those elements on their own layer
- Provide color information either as Pantone colors or a hard-copy sample whenever possible
- Keep all critical graphics elements at least 1/16” inside die line
- If any element or image extends to the edge of the label, it needs to “bleed” 1/16” over the edge
- If images are not embedded, we must have copies of the linked images
- Scale, crop and rotate Photoshop files before importing into Illustrator
- Make sure all image files are CMYK and at least 300 dpi
- If your Photoshop files contain any text DO NOT FLATTEN THE LAYERS!
- Any files submitted as RGB will have to be converted to CMYK and colors may change
- Outlined fonts are the most reliable, but can’t be edited by us.
- If files have live fonts, send us the fonts
- Photoshop files with text . . . DO NOT FLATTEN THE LAYERS!
- Files with rasterized text will print poorly and cannot be fixed
Art that has been optimized for the web is generally unsuitable for printing. It can be printed, but it will look lousy. If you are sending us data files or spreadsheets to be converted into formatted text, please be aware that all spelling, capitalization, punctuation and abbreviations will appear in the final output exactly as it appears in your data file. Proofread your data files carefully to avoid costly and time-consuming revisions.
A SPECIAL NOTE CONCERNING PROOFS
The proof you will receive from us is a production proof, not a design proof. It is for spotting and correcting errors we may have inadvertently introduced in the production (pre-press) phase. It is not intended as an opportunity to re-think the concept. Please try to make all your design decisions before you send the job to the printer for production. The proof you get from us will include significant amounts of pre-press work. Design changes late in the production process often mean that the pre-press work must be done over, can be astronomically expensive, and can blow serious holes in critical deadlines.